The Power of Conversation

‘We can’t solve problems by using the same kind of thinking we used when we created them,’ Einstein once said. And yet, whilst this is not a new concept, it’s one that today’s organizations are still struggling with. We are more connected than ever before – digitally, socially, globally – and yet the ability to hold deeper accountable conversations with our customers has never been less likely. In fact, the ability to have a meaningful conversation with anyone has never been less likely. In today’s society, we are all so busy, so distracted, and so addicted to our phones that we’ve lost the ability to hold a conversation where you look someone in the eye and actually listen to what they have to say.

The world of business is changing every day. Businesses are being redefined, reshaped, and reconstructed. Often, these shifts are catalyzed by leaders who are willing to step outside the box to redefine how their companies are perceived in the public eye, as well as to pioneer new ways of doing things.
We are living in an age where technology is changing our lives at a hectic pace. And the possibility of changing the world with the power of technology is not just limited to Governments, corporations, or ‘techies’. The power to make a difference is available to everyone. If you are someone, who is passionate about making a difference, then this article is made for you.
used when we created them,’ Einstein once said. And yet, whilst this is not a new concept, it’s one that today’s organizations are still struggling with. We are more connected than ever before – digitally, socially, globally – and yet the ability to hold deeper accountable conversations with our customers has never been less likely.

Have you noticed how, in the past few years, the way businesses do marketing has been… shuffled? The new way is all about engagement — but how do you do that?

In this article, we’ll look at some examples of how brands are using social media and content to create meaningful conversations.